Sales Training Insights 2024: Challenges, Gaps & Opportunities

What does sales training really look like inside CLIA labs and diagnostic companies?

This report shares what reps, managers, and executives told us.


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🚀 How are top companies training their sales teams?


🔍 What challenges do they face day to day?


📈 How can better training reduce turnover and boost performance?

 

Inside the report

Our latest industry survey captures how sales reps, front-line managers, and commercial leaders in diagnostics and life science view their current training programs.

You’ll see:

  • Where onboarding breaks down for new hires.
  • The most common training gaps that hurt quota attainment.
  • How high-performing teams structure coaching and reinforcement.
  • Practical ideas you can apply without rebuilding your whole program.

Who this guide is for

  • Commercial leaders responsible for sales performance.
  • Sales enablement and training professionals.
  • HR and talent leaders supporting commercial teams.

 

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