Sales Training Insights 2024: Challenges, Gaps & Opportunities
What does sales training really look like inside CLIA labs and diagnostic companies?
This report shares what reps, managers, and executives told us.
🚀 How are top companies training their sales teams?
🔍 What challenges do they face day to day?
📈 How can better training reduce turnover and boost performance?
Inside the report
Our latest industry survey captures how sales reps, front-line managers, and commercial leaders in diagnostics and life science view their current training programs.
You’ll see:
- Where onboarding breaks down for new hires.
- The most common training gaps that hurt quota attainment.
- How high-performing teams structure coaching and reinforcement.
- Practical ideas you can apply without rebuilding your whole program.
Who this guide is for
- Commercial leaders responsible for sales performance.
- Sales enablement and training professionals.
- HR and talent leaders supporting commercial teams.

